“Glamour” makes it a reality by introducing virtual dressing and bringing the fit on rooms, straight into your smart phone. Glamour lets you create a custom 3D model of yourself which could be adjusted to look exactly like you. Measurements needed for creating the model can easily be added using your phone’s camera. This gives the opportunity to dress your own model with your favorite outfits, by shopping through the clothing collections available in various outlets and picking the ideal dress for you. It also allows you to see your model in different viewpoints and share your model in the Glamour community, as well as in your social networks such as Facebook, Instagram and Twitter. Your friends can comment and give feedback on your selected dresses.​